Clik here to view.
Scaling your startup: Having an effective growth strategy
Startups must think about and understand the right growth strategy for their company. The most effective growth strategy for your startup will depend on the market in which you operate and the stage of...
View ArticleClik here to view.
Using foreign direct investment as an international market entry strategy
Foreign direct investment used to involve a company investing in building or upgrading a factory in another country. Today, this definition has been expanded to include the acquisition of a controlling...
View ArticleClik here to view.
Major Trade Shows in Germany 2016
2016 January 12 – 14 EUROGUSS International Trade Fair for Die Casting: Technology, Processes, Products www.euroguss.de/en/ Nuremberg 12 – 15 Heimtextil International Trade Show for Home and Contract...
View ArticleClik here to view.
International Marketing
In order to be an effective and efficient business, you should seek out your target customer market. There are three main issues to consider when determining your target market: Market segmentation...
View ArticleClik here to view.
Sell Into New Market Segments
It's a great idea and it requires thoughtful planning. Most distributors want to increase sales by entering new markets — but what does that mean? Selling into new markets could mean: Selling into a...
View ArticleClik here to view.
What is Market Penetration?
Market Penetration is a business growth strategy in which a company executes initiatives to expand the customer base for its products and services within a certain market space. Market penetration can...
View ArticleClik here to view.
Important Factors For Market Expansion Strategies In Business
Market expansion can be a successful strategy, especially if you have determined that your sales to current customers have maximized. In fact, market expansion is one of the most common strategies in...
View ArticleClik here to view.
10 ways to grow your business
According to a recent survey, 26% of small and medium-sized businesses are diversifying to give themselves a competitive edge in the market. In this article we take a look at 10 ways you can grow your...
View ArticleClik here to view.
10 questions you should ask for your foreign market expansion strategy
Once you decide to pursue foreign market expansion, the next step is to gather as much market intelligence about the international market environment and determine the best course of action. Knowing...
View ArticleClik here to view.
The 13 Most Epic Retail Expansion Failures
With the news that Target is leaving the Canadian market (with billions of dollars in losses), many people are wondering what went wrong. According to Fortune Magazine, the biggest problem was that...
View Article
